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Speaker: Jessica Harrington, Schultz & Williams
Topic: Keeping the Annual Fund Alive in Challenging Times
Location: Kravis Center
In today’s economic environment, there is increasing pressure to trim—or even cut—the annual giving program. Eliminating your annual giving program will not only impact your contributed revenue today but also significantly impact your organization’s fundraising program well into the future.
There are things you can do right now to improve the program, cut costs and position your annual giving campaign to be even stronger once this recession passes. Through specific cases studies, we’ll explore ways to move your annual giving program to the next level, including format changes, copy suggestions, cost saving measures, increased segmentation and analysis.
You'll walk away from this session with specific, concrete improvements you can take back to your shop and implement immediately as well as best practices for improving program in today’s environment and the philosophy on continuing annual giving during an economic downturn.
